Nestlé is famous around the world for its chocolate and sweet snacks, and now one of its plants located in Switzerland is opening up to the public with an interactive factory experience. Consumers can visit the space to learn about the products, the process of making them and the brand history in a set up that is similar to a museum. The factory offers a transparent invitation for consumers to see the behind-the-scenes of the company.
The factory use to be the brand's first office and bakery and is now fully transformed by Concept Consult Architects into a museum. The site showcases historical products created by the brand as well as prototypes and virtual reality experiences.
Interactive factories are one way brands can create a transparent relationship between consumers and companies by allowing consumers to see how the products they enjoy are made without any hesitation.
Interactive Factory Exhibits
Nestlé Invites Consumers to Visit a Responsive Snack Space
Trend Themes
1. Interactive Factory Experiences - Brands can enhance consumer engagement by inviting them to visit interactive factories and learn about the product manufacturing process.
2. Transparent Brand Experiences - Companies can create stronger connections with consumers by offering transparent experiences, such as interactive factory exhibits that showcase the brand's history and product development.
3. Virtual Reality Museum Experiences - Integrating virtual reality into museum exhibits allows brands to provide immersive and educational experiences for consumers to explore their history and product innovations.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage interactive factory exhibits to engage consumers and showcase their manufacturing processes.
2. Tourism and Hospitality - The tourism and hospitality industry can incorporate interactive factory experiences as a unique attraction to engage visitors and enhance their understanding of local brands and products.
3. Museum and Exhibition - Museums and exhibition spaces can adopt virtual reality technology to create interactive experiences that bring brands' histories and product development to life for visitors.