Over the years, there are plenty of interesting and innovative interactive calendars that have been created, but one of them are quite as unique as this creation from Ford called the 'Calendário da Saudade.'
"Saudade" is one of those words that is identified as an untranslatable one, but it is said to be an emotional state of longing, melancholy or nostalgia for something or someone. This word is characteristic of the Portuguese and Brazilian temperament and was used as the central theme for a Ford stunt created for the Brazilian market.
The Calendário da Saudade takes the form of a cardboard truck that connects to a GPS device of a real ford truck. When this connected calendar is used within the home, a family is able to see when the driver of a Ford truck is within one kilometer of home, as the truck-shaped calendar will begin to honk and have its headlights blink.
Connective Automotive Calendars
Ford's Interactive Calendars Indicate When a Driver is Coming Home
Trend Themes
1. Interactive Automotive Calendars - Opportunity for car companies to create innovative interactive calendars that connect to their vehicles and provide personalized reminders and notifications.
2. Emotional Marketing - Opportunity for companies to tap into consumer emotions and create unique and culturally-relevant campaigns.
3. Smart Home Integration - Opportunity for car companies to integrate with smart home devices and create a seamless ecosystem for their customers.
Industry Implications
1. Automotive Industry - Car companies can embrace innovative technology and emotional marketing to stand out in the competitive automotive industry.
2. Marketing Industry - Marketing professionals can use emotional themes and unique campaigns to appeal to consumers and differentiate their brands.
3. Smart Home Industry - Smart home companies can collaborate with car companies to create new and convenient solutions for customers who want to connect their homes to their cars.