In one of the best examples of interactive advertising, the Twix 'Get the Girl' campaign lets you choose your own adventure. Although some might not appreciate the underlying goal of deception, the interactive adventure is very entertaining. In addition, the product placement is great, with each decision point being a 'Twix moment'.
Note that the YouTube video is not interactive, you need to check out Twix.com to live the experience.
Implications - Consumers are looking for items that feature an interactive element. Products that let shoppers get more hands on are appealing to those who like to contribute to their purchases.
Interactive Awesome
The Twix 'Get the Girl' Choose Your Own Adventure
Trend Themes
1. Interactive Advertising - Developing interactive advertising campaigns that engage consumers and offer more control in their interactions.
2. Choose Your Own Adventure - Utilizing the 'Choose Your Own Adventure' narrative form in marketing campaigns to promote brand engagement and product placement.
3. Product Placement - Incorporating products into interactive experiences to increase brand awareness and foster positive associations with the brand.
Industry Implications
1. Advertising - Interactive advertising campaigns that utilize 'Choose Your Own Adventure' narrative forms and product placement strategies.
2. Food and Beverage - Incorporating food and beverage brands into interactive advertising campaigns and building brand awareness through unique interactive experiences.
3. Entertainment - Creating interactive entertainment experiences that engage consumers and promote media consumption through product placement.