The leading home discount retailer Big Lots went the traditional route with an in-store fundraising campaign that seeks to benefit children's mental wellness. In the post-COVID-19 age, anything in person might as well, however, be a novelty.
The retailer Big Lots announced that customers can donate to the national movement 'On Our Sleeves,' which seeks to raise awareness about children's mental health and break the stigma (and denial) surrounding it. Any customer who chooses to donate to this in-store fundraising campaign at Big Lots' checkout will receive a coupon for $5 off any future purchases of $15 or more.
The money raised by Big Lots will go toward helping build community support and free resources for families in America. The company will be donating 100% of what has been raised.
In-Store Fundraising Campaign
Big Lots Launched a Campaign to Benefit Children's Mental Health
Trend Themes
1. In-store Fundraising - Retailers can integrate fundraising campaigns in their physical stores to support important causes.
2. Mental Health Advocacy - Companies can raise awareness and funds for mental health initiatives to help break stigma and promote resources.
3. Community Building for Families - Businesses can contribute to building supportive networks in communities to empower families in need.
Industry Implications
1. Retail - Retailers can take part in fundraising campaigns and support mental health initiatives to encourage customer loyalty and positive brand image.
2. Healthcare - Healthcare providers can collaborate with businesses and organizations to promote mental health education and advocate for resources for patients.
3. Nonprofit - Nonprofits focused on mental health can partner with businesses to raise funds and awareness for important causes in the community.