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LG's New InstaView Range is Coming to CES 2021

At the very first virtual CES 2021 show, LG Electronics will be showcasing the new InstaView Range, which offers much more than just stovetop and oven cooking capabilities. The range combines Air Sous Vide technology, an Air Fry mode and ProBake Convection, plus the popular InstaView oven panel that lights up when knocked.

The complete cooking solution gives home cooks even more flexibility in the kitchen than ever before, as they will be able to prepare a variety of elevated meals without separate, specialty countertop appliances. While the Air Fry mode appeals to those who love to enjoy guilt-free, oil-free crispy foods, the Air Sous Vide mode offers a precise and modern alternative to traditional cooking methods that call for water baths. The LG range can be controlled and monitored by the ThinQ app, as well as connected to smart speakers.
Trend Themes
1. Air Fry Mode - Disruptive innovation opportunity: Develop new appliances or accessories that enhance the air frying experience or offer innovative cooking techniques.
2. Air Sous Vide Mode - Disruptive innovation opportunity: Create smart appliances that have built-in sous vide functionality or develop sous vide accessories that can be integrated with existing cooking appliances.
3. Connected Cooking Appliances - Disruptive innovation opportunity: Design innovative cooking appliances that can be controlled and monitored through smart devices, creating a seamless and convenient cooking experience.
Industry Implications
1. Home Appliance Industry - Disruptive innovation opportunity: Integrate smart technology into home appliances and develop new features to enhance the overall cooking experience.
2. Kitchenware Industry - Disruptive innovation opportunity: Create new kitchen accessories or appliances that cater to modern cooking techniques such as air frying and sous vide.
3. Smart Home Industry - Disruptive innovation opportunity: Develop smart home devices that seamlessly integrate with cooking appliances, offering enhanced control and automation.

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