In order to show off that e5 is the place to get an instant makeover, The Outfit-O-Mat was set up on the street between other retail shops. The tall makeover machine was styled to look like a gigantic elevator, where people passing by were encouraged to enter. To call the elevator, people had to press a button that corresponded with a certain style, including everything from colorful and sporty to crazy.
In this ad showing the stunt from the street, we unfortunately don't get to see what happens behind the scenes behind those mysterious elevator doors. In a matter of minutes, shoppers come out with a brand new look, including new apparel and accessories that change their style from head to toe. Naturally, seeing one person come out of the Outfit-O-Mat looking fantastic, others wanted to do the same.
Clothing Makeover Machines
E5's Outfit-O-Mat Gives People on the Street an Instant Makeover
Trend Themes
1. Instant Makeovers - Opportunity for businesses to incorporate instant makeover machines or similar experiences to attract customers.
2. Automated Fashion - Disruptive innovation opportunity in the fashion industry to create automated clothing makeover machines or self-styling devices.
3. Interactive Advertising - Trend of using interactive and experiential advertising techniques, such as the Outfit-O-Mat, to engage and attract target audiences.
Industry Implications
1. Retail - Retailers can explore the implementation of clothing makeover machines to enhance the shopping experience and attract more customers.
2. Fashion - Fashion industry has the potential to adopt automated fashion technologies that offer instant makeovers and personalized styling.
3. Advertising - Interactive advertising industry can capitalize on the trend by creating engaging experiences like the Outfit-O-Mat to promote brands and products.