In celebration of Instagram being around for five years this October, a global InstaMeet campaign was set up. Using the #TodayIMet tag, people were encouraged to share portraits of all the people they have met through the platform.
To continue these kinds of connections in the future, Instagram set up an online portal that highlights upcoming InstaMeet events around the globe, such as one in Lagos, Nigeria that will be happening in December. When joining or creating an InstaMeet, Instagram suggests picking a hashtag so that others can be invited, build excitement for the event and share photos from the event once it happens.
#TodayIMet campaign also ties in with a huge milestone that was recently reached by the social sharing platform—it now has more than 400 million users active monthly.
Global Meetup Campaigns
Instagram's 'InstaMeet' Encourages Communities to Come Together Offline
Trend Themes
1. Global Instameet Campaigns - Opportunity for social platforms to encourage offline community connections through meetups.
2. User-generated Portraits - Opportunity for photo-sharing platforms to promote user-generated content and community engagement.
3. Event-driven Hashtags - Opportunity for social platforms to use event-specific hashtags to build excitement and encourage user participation.
Industry Implications
1. Social Media Platforms - Disruptive innovation opportunity for social media platforms to facilitate offline connections and enhance user engagement.
2. Photography Platforms - Disruptive innovation opportunity for photo-sharing platforms to promote user-generated content and foster community engagement.
3. Event Planning Services - Disruptive innovation opportunity for event planning services to incorporate social media and event-specific hashtags to enhance user experience and promote engagement.