This creative Instagram idea from IKEA makes use of the photo-sharing platform's grid view to showcase a range of customizable shelving units called 'METOD.' In order to show just how much flexibility the shelving unit can bring to a living space, a set of photos was created to imitate the arrangements that could be made by the furniture system. Each time a new photo was uploaded, the unit changed shape entirely, suggesting its versatility within a space.
Australian ad agency 303LOWE reports that this creative Instagram campaign cost virtually nothing to create, yet these simple photos caused the shelving units to sell out.
Another standout Instagram campaign from IKEA in the past included mocking up entire catalogs in the same way using the social media app, which proved to be just as effective for showcasing a range of products.
Social Shelving Campaigns
This Inventive Instagram Idea Cleverly Uses the Photo Grid
Trend Themes
1. Instagram Showcasing - Businesses can use Instagram's grid view feature to showcase their products or services, highlighting their flexibility and versatility in various settings.
2. Low-cost Advertising - Inexpensive and creative campaigns on social media platforms like Instagram can lead to increased sales and marketing exposure for businesses.
3. Social Media Imitation - Imitating social media layouts for product catalogs or advertising campaigns can provide a unique and effective way to engage with potential customers or clients.
Industry Implications
1. Furniture - Furniture companies can use Instagram's grid view to showcase the versatility and flexibility of their products to appeal to potential customers.
2. Advertising - Low-cost, creative advertising campaigns on social media platforms like Instagram can be effective in promoting businesses and their products or services.
3. Marketing - Social media imitation campaigns can be an innovative way for companies to market their products or services and increase customer engagement.