Fashion label HSWLD is inspired by artists in its latest editorial that boasts the Spring/Summer 2018 collection. The photoshoot highlights summer designs in gritty and trash-located settings. HSWLD seeks to connect creatives from New York and Tokyo through fashion by way of exhibiting its new Spring/Summer streetwear collection. Boasting 90s-inspired silhouettes, the clothing line-up is dominated by 1/4 zip tops, boxy long-sleeves, track pants, as well as comfy crewneck sweaters and more.
The HSWLD fashion editorial is shot in the Lower East Side of New York and Shibuya, Tokyo. The photographs are taken in gritty parts of the neighborhood, as the images show a woman on a mattress and in what seems to be an abandoned office space.
Inspired by artists and their lifestyle, the HSWLD 2018 editorial is an ode to youth culture and modern dynamics.
Photo Credits: @Shinichitsutsui, @Ken_youthtokyo
Overtly Gritty Streetwear Editorials
The New HSWLD 2018 Editorial is Inspired by Artists
Trend Themes
1. Gritty Streetwear - Disruptive innovation opportunity: Create streetwear collections that embrace gritty and unconventional settings, appealing to the youth culture and modern dynamics.
2. Youth Culture Fashion - Disruptive innovation opportunity: Develop fashion lines that are inspired by artists and cater to the lifestyle and preferences of the youth culture.
3. Creative Collaboration - Disruptive innovation opportunity: Foster connections between creatives from different cities, such as New York and Tokyo, through collaborative fashion projects.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce 90s-inspired silhouettes and streetwear designs into the fashion industry to appeal to a younger demographic.
2. Photography - Disruptive innovation opportunity: Explore the use of gritty and unconventional settings in fashion photography to create visually striking and unconventional editorials.
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