LEGO unveils its new Insect Collection which is made up of colorful sets that are captivating in design. There are three sets that make up the range and feature 1,111 pieces, which brings "three big friends and two smaller hidden ones" to life. It includes a Blue Morpho butterfly, the Chinese Mantis, and the Hercules Beetle.
Additionally, LEGO created a special Green Noise playlist made from bricks to join the capsule. The Insect collection marks a milestone as it is the 50th set that joins the brand's Ideas series. The series is comprised of fan concepts that have become reality and the Insec capsule was thought by designer José María Pérez Suero, which had 10,000 votes.
Life-Sized Puzzled Insect Capsules
LEGO Presents the Insect Collection of Decorative Puzzles
Trend Themes
1. Colorful Decorative Puzzles - The LEGO Insect Collection presents captivating and colorful sets that offer a unique and decorative puzzle experience.
2. Brick-based Playlists - LEGO's creation of a Green Noise playlist made from bricks showcases the potential for innovative and immersive audio experiences.
3. Fan-designed Concept Sets - The inclusion of the Insect capsule in LEGO's Ideas series demonstrates the trend of incorporating fan concepts into the brand's product lineup.
Industry Implications
1. Toy Manufacturing - The Insect Collection highlights the potential for toy manufacturers to create visually appealing and educational puzzles that engage customers.
2. Music Streaming - The development of playlist experiences using unconventional materials like bricks opens up new avenues for innovation within the music streaming industry.
3. Crowdsourcing Platforms - LEGO's Ideas series showcases the disruptive potential of crowdsourcing and fan participation in shaping product development across various industries.