These new Insa products are being launched as a limited-edition offering for consumers to pick up this holiday season as a way to enjoy the flavors of the festive season. The products include the Chocolate Bars in Peppermint Candy Cane Dark and Gingerbread Milk varieties, which are both formatted with 5mg of THC per piece and come with a $30 price point. The brand is also introducing Champagne Drops, which contain 5mg of THC each and are dusted with granulated sugar for an extra touch of sweetness.
Head Chef and Director of R&D Julain Rose spoke on the new Insa products saying, "Our mission this year was to infuse the flavors of the holiday season into each limited-edition product by using the highest quality ingredients. Each chocolate bar is crafted with European chocolate, and we use fresh cranberries in the recipe for cranberry drops. The holidays are for celebrating, and we wanted to curate each edible with that spirit in mind."
Festively Themed Cannabis Edibles
These New Insa Products are Arriving for the Holidays
Trend Themes
1. Festive Cannabis Edibles - Creating limited-edition cannabis edibles with festive flavors and themes offers opportunities for seasonal marketing and product differentiation.
2. High-quality Ingredients - Using high-quality ingredients, such as European chocolate and fresh cranberries, in cannabis edibles can appeal to discerning consumers and create a competitive edge in the market.
3. Cannabis-infused Beverages - Introducing cannabis-infused beverages, like Insa's Champagne Drops, can diversify the product line and appeal to consumers looking for lower calorie, non-alcoholic alternatives to traditional holiday drinks.
Industry Implications
1. Cannabis Edibles - Creating festive-themed cannabis edibles offers opportunities for seasonal marketing and product differentiation for cannabis companies.
2. Luxury Chocolate - Partnering with luxury chocolate brands or using high-quality chocolate in the cannabis edibles can help cannabis companies appeal to consumers looking for premium products.
3. Non-alcoholic Beverages - Introducing cannabis-infused beverages, like Insa's Champagne Drops, can disrupt the non-alcoholic beverage industry and create new product categories for cannabis companies.