In this short educational video, sought-after innovation keynote speaker Jeremy Gutsche explains one of his six key patterns of opportunity, Acceleration. The video breaks down how the pattern of Acceleration can be leveraged to uncover breakthrough ideas.
Acceleration includes zooming in on and dramatizing a specific feature of a business, service or product through strategies like exaggeration. Gutsche exemplifies how audiences can use Acceleration to enhance their innovation with the history of Tough Mudder as an unconventional, un-timed and extreme sport obstacle course marathon that accumulated $70-million in its first two years. Accelerating one key feature, like Tough Mudder did, allows businesses to focus primarily on what their customers actually want.
IDEAS FROM THE INNOVATION KEYNOTE SPEAKER:
1. Specifically why should I CHOOSE you?
2. How might you RE-DEFINE your most important feature?
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Better and Faster: Acceleration
Innovation Keynote Speaker Jeremy Gutsche Shares Pattern Shortcuts
Trend Themes
1. Acceleration - Leveraging the pattern of Acceleration can uncover breakthrough ideas by zooming in on and dramatizing a specific feature of a business, service, or product.
2. Enhancing Innovation - Focusing on one key feature, like Tough Mudder did, allows businesses to better understand and cater to what their customers actually want.
3. Choosing Differentiation - Understanding specifically why customers should choose your business can lead to disruptive innovation opportunities in branding and positioning.
Industry Implications
1. Sports and Fitness - The success of Tough Mudder as an unconventional, extreme obstacle course marathon demonstrates the disruptive innovation opportunities in the sports and fitness industry.
2. Publishing - The availability of innovation keynote videos and books, such as 'Better and Faster,' creates opportunities for disruptive innovation in the publishing industry, particularly in the area of educational content.
3. Business Consulting - Innovation keynote speakers like Jeremy Gutsche provide opportunities for disruptive innovation in the business consulting industry, especially in helping organizations unlock breakthrough ideas and redefine their key features.