The holidays aren't just about eggnog, and Innis & Gunn knows that many prefer a beer over the traditional creamy drink when it comes to imbibing during holiday celebrations. So, the Scottish craft beer company is aiming to please during yuletide festivities by offering a holiday gift pack.
The Innis & Gunn holiday gift pack includes four different beers from the brewer. The first is Innis & Gunn's Original beer, which was accidentally discovered when the company was asked to season oak whiskey casks. Next is the Innis & Gunn Lager, made with naked gold oats. The next is the Bourbon Cask Dark Ale, a darker version of the Original. Finally, the holiday pack includes the Secret Saison, a brew exclusive to the gift pack that includes a secret blend of spices and botanicals.
Sudsy Holiday Gift Packs
Innis & Gunn's Holiday Gift Pack Includes Four Different Beers
Trend Themes
1. Craft Beer Gift Packs - Craft beer companies can create holiday gift packs featuring a variety of their beers to cater to beer enthusiasts during the holiday season.
2. Limited Edition Brews - Brewers can offer exclusive brews in holiday gift packs, providing consumers with unique and seasonal options during the festive period.
3. Innovative Flavor Combinations - Craft beer companies can experiment with different combinations of spices and botanicals to create innovative and distinct flavors for their holiday gift packs.
Industry Implications
1. Craft Beer - Craft beer industry can capitalize on the holiday season by offering specially curated gift packs, showcasing their variety and creativity.
2. Packaging - Packaging industry can collaborate with craft beer companies to design attractive and festive gift packs that enhance the overall holiday experience.
3. Seasonal Gifts - The seasonal gifting industry can partner with craft beer companies to create unique and enjoyable holiday gift options for beer enthusiasts.