There is a big tug-of-war happening between old media and new media, in particular social media, in regards to beauty standards, which a recent campaign focusing on inner beauty addresses. Titled 'Stop the Beauty Madness,' it centers on portraits of women who have a warped sense of self-worth. Instead of focusing on inner beauty, it highlights women's thoughts on outer beauty.
For instance, one of the images starts a stunning child model who says, "What do I want to be when I grow up? Pretty." On the other end of the spectrum is an elderly woman who states, "Old isn't ugly. It's invisible." A need to encourage a focus on inner beauty has never been more necessary.
Stop the Beauty Madness invites people to create and post their own 'ads.'
Inner Beauty Ads
Stop the Beauty Madness Campaign Encourages People to Rethink Pretty
Trend Themes
1. Reimagining Beauty Standards - The 'Stop the Beauty Madness' campaign highlights the need to rethink conventional beauty standards and focus on inner beauty.
2. Empowering Self-worth - By encouraging people to create and share their own 'ads,' the campaign promotes self-worth and individual empowerment.
3. Social Media Influence - The tug-of-war between old and new media, particularly social media, reflects the changing dynamics of beauty standards and the power of digital platforms in shaping perceptions of beauty.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage the call for reimagining beauty standards to develop inclusive and empowering products and campaigns.
2. Digital Advertising - Digital advertisers can capitalize on the influence of social media by creating platforms and strategies that promote self-worth and positive body image.
3. Media and Entertainment - Media and entertainment companies can explore the potential of showcasing diverse representations of beauty to challenge societal norms and foster inclusivity.