Considering the latest fun and innovative trends in advertising, this ING Direct ad by Leo Burnett is truly creative. Advertisements have utilized actual smoke, 3D innovations and campaigns that literally talk back to you. However, Leo Burnett had comically used an actual man to talk to the urban crowds of Italy.
As the bus passes by traffic, the ad (who is actually a man hooked on the ad) speaks to passersby and promotes ING. This campaign hopes to manipulate people into thinking about word of mouth and how infectious it can truly be. This ING Direct ad is interactive on a whole new level.
Humanized Advertisements
This ING Direct Ad is Lively and Interactive
Trend Themes
1. Interactive Advertising - Creating ads that engage and interact with the audience opens up opportunities for creative and immersive marketing strategies.
2. Humanization of Ads - Using real people in advertisements can create a sense of authenticity and relatability, offering new pathways for brands to connect with consumers.
3. Innovative Ad Campaigns - Exploring innovative approaches in advertising, such as talking ads and 3D technology, can capture attention and leave a lasting impression on viewers.
Industry Implications
1. Advertising - The advertising industry can leverage interactive and humanized approaches to create captivating campaigns that resonate with consumers.
2. Marketing - Incorporating interactive elements and humanizing ads can provide marketers with new avenues to engage target audiences and drive brand awareness.
3. Technology - Technological advancements, such as 3D innovations, can be harnessed by the advertising industry to create innovative and immersive advertising experiences.