Nike introduces the new and unique Infrared Blend colorway options that spotlights textures above all else in a tonal completion. The sportswear brand takes the iconic Air Max 90 silhouette and details it in the new design, boasting striking animal prints for an elevated look. The upper is complete entirely in black and features perforated details along the nubuck material, which serves as the base foundation of the shoe.
It is then complemented by the shaggy suede fabrication that is used to create the tongue badges and the Swoosh logo on the lateral side of the shoe. The medial quarter of the upper has a bright color with infrared leather Swoosh logos as well as plastic windows to add more textural contrast. The rest features pony hair, dark black animal prints such as stingray, ostrich, and croc.
Animal-Printed Textural Sneakers
Nike's Air Max 90s are Updated in an Infrared Blend Colorway
Trend Themes
1. Textural Sneakers - Creating sneakers with unique textures and materials, such as shaggy suede, pony hair, and animal prints.
2. Tonal Completions - Designing sneakers in a single color palette, like the black and infrared blend of the Air Max 90s.
3. Elevated Look - Adding luxurious details, such as perforated nubuck, leather Swoosh logos, and plastic windows, to enhance the overall aesthetic of the sneakers.
Industry Implications
1. Footwear - Opportunity for footwear brands to experiment with innovative materials and textures to create visually striking sneakers.
2. Fashion - Potential for fashion designers to incorporate animal prints and tonal completions in their clothing and accessories to stay on-trend.
3. Sportswear - Disruptive innovation possibilities in the sportswear industry by combining elements of high-performance athletic footwear with stylish design elements like animal prints and unique textures.