CULT Food Science Corp. has launched an influencer campaign through its subsidiary, Further Foods, to boost the visibility of its Noochies! pet treat brand across North America. This initiative aims to connect directly with pet owners via content creators who have a strong following within this demographic. The campaign aligns with the recent expansion of Noochies! to direct-to-consumer sales in Canada.
The influencer campaign involves collaborating with over 100 individuals who are enthusiastic about pet care. Further Foods, alongside its digital marketing partner Pilothouse, plans to enhance the impact of these influencers by leveraging user-generated content on social media platforms to drive consumer engagement and sales.
Noochies! pet treats are distinguished by their high-quality ingredients, catering to the dietary needs of cats and dogs. This makes the brand appealing to pet owners who prioritize their pets' health and happiness.