Undead Embroidery

Aubrey Longley-Cook Creates Incredible Needlepoint Artwork

Aubrey Longley-Cook is a talented, young embroiderer who is making a hip and youthful statement in the world of cross-stitching by creating some incredible needlepoint artwork. A favorite are the Stitchwitchery ‘undead’ animals (images of detailed animal skeletons inside colorful, eerie outlines).

Longley-Cook takes inspiration from cartoons, animation and mix tapes to create this incredible needlepoint artwork. He displays his work on his blog Spool Spectrum and through his Etsy Shop. Check his stuff out at the links below!
Trend Themes
1. Youthful Embroidery - There is market demand for youthful, trendy embroidery that incorporates animation and pop-culture references.
2. Detailed Needlepoint Artwork - There is a trend for highly-detailed, intricate needlepoint artwork that is both visually engaging and challenging to produce.
3. Undead Animal Art - There is market demand for unique and unusual art, such as undead animal artwork that combines the beauty of nature with a darker aesthetic.
Industry Implications
1. Crafts & DIY - Craft and DIY industries have an opportunity to tap into a growing trend for needlepoint, cross-stitching and embroidery, and developing youth-focused product lines.
2. Art & Design - Art and design industries have an opportunity to create new products based on highly-detailed and intricate embroidery artwork and undead animal art with a specific target audience in mind.
3. E-commerce & Retail - E-commerce and retail industries have an opportunity to cater to the growing demand for unique and unusual artwork that appeals to a younger generation with disposable income to spend on art.

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