All privacy-conscious Google Maps users are now in luck thanks to the app's new secretive 'Incognito Mode' feature that's now officially available to iOS users. Android users, meanwhile, had the option roll out in October 2019.
The Google Maps Incognito Mode lets you use the map app without any personalization. For example, no restaurant recommendations based on previous places you've visited. The feature will also ensure that your history will not be saved, so there's won't be a record of where you have searched. To turn the Incognito Mode on, users simply have to click on their profile photo -- located at the top right corner of the app -- and toggle the feature either on or off.
Anonymous Direction App Updates
Google Maps Now Lets You Use the App in Incognito Mode
Trend Themes
1. Privacy-driven Navigation - The rise of anonymous and personalized-free mode of navigation is a disruptive opportunity in the location-based service industry.
2. Incognito Mode Adoption - The growing demand for incognito and private navigation features in mobile apps is creating opportunities for innovation in user online privacy and security industry.
3. Data-optimized Map Solutions - The integration of user data collection and analytics in location-based service providers is a trend that will continue to evolve in 2020, requiring increasing investment in data-driven digital services.
Industry Implications
1. Mobile Navigation Apps - Companies producing mapping and navigation mobile applications can capitalize on the demand for private and less personalized navigation solutions.
2. Privacy Tech Solutions - Service providers that provide consumers with the means to protect their privacy while using mobile apps are becoming increasingly valuable across industries.
3. Personal Data Analytics - Companies that provide analytics and business intelligence will continue to advance in mobile apps space, along with the growing competitive advantage of data-driven insights in consumer service provision.