From science and technology to sports and entertainment, Uproxx produces inclusive content that embraces topics that "make young guys tick." The online platform is owned by Woven Digital — a company with a focus on pop culture that is specifically of interest to the Millennial and Gen Z male. The aim is to zero in on stories and shows that are often "overlooked by traditional media outlets."
The inclusive content does not only explore the varied interests of the young male with informed articles, videos, podcasts, and reviews. Uproxx also produces pieces that are meant to engage, inspire and even "change [one's] life."
Woven Digital owns a network of sites that are guy-friendly with a total of 60 million monthly unique visitors.
Inclusive Content Digital Platforms
The Uproxx Site Caters to the Digital Male Demographic
Trend Themes
1. Inclusive Content Platforms - Inclusive content platforms catering to specific demographics such as Uproxx provide opportunities for businesses to create niche content that appeals to underserved audiences.
2. Youth-centric Pop Culture - Digital content sites like Uproxx focusing on millennial and Generation Z audiences offer business owners opportunities to tap into this growing market and create services and products targeted toward this demographic.
3. Alternative Media Outlets - Inclusive content platforms like Uproxx reveal a growing trend towards alternative media, providing opportunities for businesses to reach their consumers through non-traditional channels.
Industry Implications
1. Digital Media - The digital media industry can benefit from targeting specific niches within their demographic like Uproxx does for Millennial and Gen Z males.
2. Content Marketing - Inclusive content platforms such as Uproxx provide businesses with opportunities for targeted content marketing to specific audiences.
3. Youth Marketing - Inclusive content platforms like Uproxx catering to millennial and Generation Z audiences reveal the ongoing shift towards youth marketing, and provide opportunities for businesses to create and market products that appeal to these groups.