Matthew M. Williams took over as the Creative Director at Givenchy earlier this year and he recently unveils his inaugural capsule for the fashion house. The latest features ready-to-wear designs for both men and women made for the Spring/Summer 2021 season.
According to Williams, he explains that "You find the pieces of the puzzle for a collection, building it from symbols and signs, but never forgetting the reality of the person who will wear it and bring it to life. The women and men should be powerful and effortless, equal and joyful, a reflection of who they really are – only more so. It’s about finding the humanity in luxury." There is a strong focus on hardware, which is an area of expertise for Williams, featuring the 'Lover's Lock' which is a unisex symbolic hardware that references commitment, decoration, utility and emotion that brings men and women of Givenchy together.
Luxe Ready-To-Wear Spring Fashion
Matthew M. Williams Unveils his Inaugural Capsule for Givenchy
Trend Themes
1. Luxe Spring Fashion - There is an opportunity to disrupt the fashion industry by creating sustainable and eco-friendly materials for luxury clothing.
2. Ready-to-wear Designs - The fashion industry can take advantage of technological advancements in manufacturing and production to create customizable, cost-effective, and high-quality ready-to-wear designs.
3. Unisex Fashion - There is an opening for brands to disrupt traditional gender norms by focusing on creating unisex fashion, catering to individuals who don't conform to traditional gender roles.
Industry Implications
1. Fashion - The fashion industry can embrace sustainability and customization in their manufacturing processes to meet the demand for eco-friendly and high-quality luxury clothing.
2. Manufacturing - Manufacturing companies can improve their production processes by adopting innovative technologies to meet the growing demand for cost-effective and high-quality ready-to-wear designs.
3. Retail - Retail companies can address the growing demand for unisex fashion by stocking and promoting brands that cater to diverse gender identities and preferences.