At its original Greensboro store on Lawndale Drive, The Fresh Market is introducing a brand-new in-store coffee concept called Just Roasted, Just Brewed, Just for You. The new experience from Roasting Plant Coffee is a multisensory one that invites customers to see, hear and smell coffee being freshly roasted in micro-batches, right in the store, every day.
The new coffee destination stocks a quality selection of single-origin specialty coffee from around the world and Roasting Plant's signature Javabot system keeps the experience simple and traceable. Guests benefit from being to order a coffee to go in less than a minute or take a fresh bag home.
The site is also introducing a new restaurant experience with a Made Fresh Just for You food menu and an expanded wine selection, all of which help to give customers more choices when shopping.
Micro-Batching Coffee Concepts
The Fresh Market is Debuting a New In-Store Coffee Concept
Trend Themes
1. Micro-batching Coffee - Opportunities for coffee retailers to introduce in-store micro-batching coffee to provide customers with freshly roasted and brewed coffee.
2. Multisensory Experience - Integrating multisensory experiences in retail stores to attract customers and enhance their shopping experience.
3. Fast and Traceable Service - Providing fast and traceable service for coffee to-go orders to improve customer satisfaction and loyalty.
Industry Implications
1. Coffee Retail - Coffee retailers can introduce micro-batching coffee concepts to differentiate themselves and attract customers.
2. Retail - Retail stores can enhance their offerings by integrating multisensory experiences to provide a unique and engaging shopping experience.
3. Food and Beverage - Food and beverage industry can provide fast and traceable service to improve customer satisfaction and loyalty.