imPRESS Foods—a Canadian food brand focused on organic, vegan offerings—was founded by Émilie, Line, and Jérôme Leclerc and is dedicated to giving consumers "maximize nutrition and freshness in each product." The brand recently expanded its portfolio with the launch of new organic and allergen-free produced products: imPRESS Organic Baby Food, and imPRESS Cold Brew Teas.
As imPRESS founder Emilie Leclerc explains, "We use a high-pressure process to ensure our organic baby food maintains the highest concentration of nutrients. But we also believe healthy goodness and convenience should go hand-in-hand. Parents will love the convenience of our 24-hour, doorstep delivery." The imPRESS Cold Brew Teas, on the other hand, are produced using a heat-free technique that ensures the beverage maintains both its antioxidant and vitamin offerings.
These better-for-you products will appeal to the growing demographic of consumers looking to improve their health by maintaining an organic diet. Moreover, the 24-hour home or office deliveries enables consumers to conveniently access these products.
Organic Nutrition-Focused Foods
Canadian Brand imPRESS Foods Offers Organic Baby and Cold Brew Tea
Trend Themes
1. Organic Baby Food - There is an opportunity for companies to create innovative, high-pressure processes to produce organic baby food with maximum concentration of nutrients.
2. Cold Brew Tea - There is potential for companies to create new heat-free techniques for producing bottled cold brew tea while maintaining its antioxidant and vitamin content.
3. Allergen-free Food Products - There is a growing demand for allergen-free food products that cater to the needs of consumers who have restricted diets, creating an opportunity for food companies to develop such products.
Industry Implications
1. Organic Baby Food Industry - The organic baby food industry can invest in research and development to create innovative production processes that maintain the natural nutrient content of food.
2. Cold Brew Tea Industry - There is an opportunity for the cold brew tea industry to explore new production techniques that maintain the antioxidant and vitamin content of the beverage while increasing its shelf life.
3. Allergen-free Food Industry - The allergen-free food industry has the potential to expand and diversify its product offerings to cater to more consumers with dietary restrictions or preferences.