Following the lead of other fast food brands, KFC UK has just announced the debut of a vegan-friendly chicken burger called the 'Imposter Burger.' Just as the name suggests, this new burger looks just like a crispy chicken fillet, but with none of the actual meat.
KFC's new Imposter Burger is a vegan version of the chain's classic Original Recipe Fillet Burger. According to the brand, "KFC's customary real chicken breast fillet is replaced with a bespoke Quorn fillet, coated in the Colonel's Original Recipe herbs and spices, topped with fresh iceberg lettuce and creamy vegan mayo in a soft glazed bun." In other words, it's a vegan-friendly take on fried chicken.
The quorn-based patty is currently being testing in the UK at locations in London, Bristol, and the Midlands.
Vegan-Friendly Chicken Burgers
KFC's New Imposter Burger is a Vegan Version of Its Chicken Burger
Trend Themes
1. Vegan Fast Food - Expanding vegan options in fast food chains create opportunities for plant-based alternatives and meat substitutes.
2. Plant-based Protein - The rise of plant-based protein alternatives allows for innovative products that mimic the taste and texture of meat.
3. Vegan Innovation - The demand for vegan alternatives and innovations in the food industry drive the development of new plant-based products.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the growing demand for vegan options and offer plant-based alternatives on their menus.
2. Food Service - Food service providers can expand their offerings with plant-based proteins, appealing to a wider customer base that includes vegans and vegetarians.
3. Meat Substitute - The development and production of meat substitutes, such as quorn-based patties, create opportunities for companies to cater to the rise of plant-based diets.