Impossible Foods has announced that its plant-based 'Impossible Sausage' will now be available at retail grocery chains throughout the United States. This is the second meat alternative product that the company will have released for in-store retail purchase, joining the brand's popular 'Impossible Burger.'
Unlike other pre-made vegan sausages, the 'Impossible Sausage' comes in a faux raw ground meat form. What this means is that customers can use the product in a variety of dishes in a similar manner as traditional ground sausage. It will also be offered in two flavors: spicy and savory.
According to the company, Impossible Foods seeks to replace meat-based products on a "worst first" basis, meaning it looks to tackle products considered the most harmful to the environment. In this case, the 'Impossible Sausage' is a far more sustainable option for consumers than regular pork-based options.
Plant-Based Sausage Expansions
The 'Impossible Sausage' Gets a Naionwide Grocery Store Launch
Trend Themes
1. Plant-based Meat Products - Opportunities for further innovations in meat alternatives derived from plant-based sources.
2. Faux Raw Ground Meat - Creating vegan and vegetarian options that mimic the texture of meat products in their raw forms.
3. Sustainable Food Products - Further development of food products with sustainability at the core of their production process.
Industry Implications
1. Food Retail - Bringing plant-based meat alternatives to grocery store chains and increasing their availability.
2. Food Manufacturing - Developing and producing plant-based alternatives to meat products for wider distribution and consumption.
3. Agriculture and Environmental Sustainability - Innovations in sustainable growing practices, farming methods and technologies to accommodate the growing demand for plant-based alternatives to animal products.