Lipslut is back with a new political campaign and this time around they're doing it with their Impeach Lip Gloss.
Lipslut is a beauty brand that was founded in the wake of Donald Trump's election in 2016. The brand was launched with activism in mind and 50% of the proceeds go to an organization impacted by current political events.
This time around, the impeachment inquiry into President Trump has spurred the brand to create the Impeach Lip Gloss. Naturally, the shade is peachy-pink and glossy. As the brand explained in an Instagram post, "50% of all earnings from Impeach lip gloss go towards organizations working to support women and other members of marginalized communities running for political office."
The new Impeach Lip Gloss will be available for pre-order on October 23rd and begin shipping in November.
Political Activism-Oriented Lipsticks
Lipslut's New Impeach Lip Gloss Supports Women in Politics
Trend Themes
1. Political Activism-oriented Beauty - Lipslut's Impeach Lip Gloss demonstrates the rise of beauty products that support and promote political activism.
2. Empowering Marginalized Communities - Lipslut's Impeach Lip Gloss highlights the growing trend of beauty brands giving back to organizations that support women and marginalized communities in politics.
3. Intersection of Beauty and Politics - The launch of Lipslut's Impeach Lip Gloss showcases the emerging trend of beauty brands using their platform to engage in political conversations and support social change.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can explore disruptive innovation opportunities by incorporating political activism into their product offerings to cater to socially-conscious consumers.
2. Political Campaigns and Advocacy Groups - Political campaigns and advocacy groups have the opportunity to collaborate with beauty brands to create unique fundraising initiatives that resonate with a broader consumer base.
3. Nonprofit Organizations - Nonprofit organizations focused on supporting women and marginalized communities in politics can leverage partnerships with beauty brands to raise awareness and funds for their cause.