American pizza chain Imo’s Pizza has announced the launch of a new line of frozen St. Louis-style pies, which will be sold at grocery stores throughout St. Louis and in other states starting October 3.
The frozen St. Louis-style pizzas are made with Provel cheese and will be offered in a wide range of varieties. These include Cheese, Sausage & Pepperoni, Bacon, Deluxe, and Four Meat varieties. The pizzas will be made in St. Louis using the same ingredients as Imo's Pizza.
"Imo’s Pizza has built a loyal following over the past 58 years, and today we are proud to offer our fans another way to satisfy their craving for the original St. Louis-style pizza," said Mark Miner, chief executive officer of Imo’s. "While nothing compares to a freshly baked Imo’s pizza from one of our 99 restaurants, our Imo’s frozen pizza brings our parlor to your kitchen."
Frozen St. Louis-Style Pizzas
Imo's Pizza Launches New Line of Frozen St. Louis-Style Pies
Trend Themes
1. Frozen Pizza Trend - As more people are opting to eat at home, the frozen pizza trend is booming, with opportunities to innovate on ingredients and flavors.
2. Regional Pizza Trend - Regional pizza types, such as St. Louis-style pizza, are gaining popularity, highlighting the opportunity for pizza chains to expand and sell frozen versions of their regional specialties.
3. Convenience Trend - With people leading busy lives, there is an opportunity for pizza chains to innovate on convenience options, such as take-and-bake pizzas or pizza subscription services.
Industry Implications
1. Frozen Food Industry - The launch of Imo's Pizza frozen line highlights the opportunity for pizza chains to expand into the frozen food industry and capture consumers looking for convenient and flavorful meal options.
2. Grocery Industry - With the expansion of Imo's Pizza into grocery stores, there is an opportunity for grocery stores to capitalize on the frozen pizza trend and offer a wide range of pizza options to consumers.
3. Fast Food Industry - As consumers continue to look for fast and convenient meal options, pizza chains can capitalize on this trend by offering take-and-bake options or partnering with subscription services for recurring orders.