Kyowa Hakko, the ingredient manufacturer, joined forces with parent company Kirin Holdings to launch a new dietary supplement ingredient dubbed 'IMMUSE.' The new offering was designed for broad range immune support by activating plasmacytoid dendritic cells (pDC) which activates pivotal cells including Helper-T, NK, and Killer-T, among others.
IMMUSE is currently available on the market in Japan, sold in the form of functional beverages, tablets, gummies, and yogurt and is the first product in the country to display an immune-related function on the product.
The brands recently announced plans to expand into the US market, stating: "We could not be more thrilled to integrate the immune support benefits of IMMUSE into the US market. With more consumers looking for ways to enhance their immune system and stay healthy throughout the year, we are confident that IMMUSE... will open new doors for consumers desiring a novel option for brand range immune support."
Para-Probiotic Immune Support Ingredients
Kyowa Unveiled New Dietary Supplement Called 'IMMUSE'
Trend Themes
1. Broad Range Immune Support Supplements - There is an opportunity for manufacturers to develop new dietary supplement ingredients with a focus on broad range immune support like IMMUSE.
2. Para-probiotic Ingredients - Para-probiotic ingredients like those found in IMMUSE could become a growing trend in the supplement industry as consumers seek out new ways to support their immune system.
3. Immune Boosting Functional Foods - Functional foods with immune-boosting ingredients, including para-probiotics, could become more popular in the food industry as consumers look for convenient ways to stay healthy.
Industry Implications
1. Supplement Industry - The supplement industry has an opportunity to develop new products with para-probiotic ingredients that activate immune cells like pDC.
2. Functional Food Industry - Functional food manufacturers could incorporate immune-boosting ingredients like those found in IMMUSE to develop new products that meet consumer demand.
3. Beverage Industry - The beverage industry could capitalize on the trend of immune-boosting drinks by creating functional beverages that contain para-probiotic ingredients like IMMUSE.