Canada Goose unveiled a new retail concept called The Journey at CF Sherway Gardens, in Toronto, offering an immersive and interactive way for visitors to digitally experience the outdoors. The multi-sensory experience unfolds within the inventory-free retail space, which was "designed to push the boundaries of e-commerce and retail."
The Journey begins with an immersive entryway called The Crevasse, which has guests walk over digital glass flooring with sensors to detect footsteps and respond to simulate cracking ice. There's also the Gear Room, which gives guests the chance to try on outerwear styles from Canada Goose in cold temperatures.
The Arctic-inspired concept store gives visitors the chance to enjoy a one-on-one shopping experience and same-day home delivery.
Immersive Outerwear Retail Concepts
'The Journey' by Canada Goose Simulates Snow and Ice
Trend Themes
1. Immersive Retail Experiences - Canada Goose's 'The Journey' concept showcases the potential for creating immersive and interactive retail experiences that blur the line between physical and digital worlds.
2. Inventory-free Retail - The inventory-free retail space of 'The Journey' demonstrates the disruptive potential of reducing physical inventory in favor of digital product experiences and same-day home delivery.
3. Multi-sensory Marketing - The use of sensors, digital flooring, and cold temperatures in 'The Journey' highlights the opportunity for brands to engage consumers through multi-sensory marketing experiences.
Industry Implications
1. Retail - The retail industry can benefit from adopting immersive retail concepts like 'The Journey' to enhance customer engagement and differentiate from e-commerce competitors.
2. Outerwear Fashion - The outerwear fashion industry could explore creating immersive and interactive retail experiences like 'The Journey' to elevate the customer experience and drive brand loyalty.
3. Technology - The technology industry can play a role in developing the digital components and multi-sensory technologies used in immersive retail concepts like 'The Journey'.