As part of its Sweet on You Valentine's Day campaign, Kendra Scott partnered with the Museum of Ice Cream to create an immersive pop-up experience. Upon entering the warm, welcoming and brightly colored destination, visitors will find themselves surrounded by joy and sweets.
Styled with bananas, baubles and hearts, the pop-up includes interactive sections like magnet letter boards, a letter writing station and plenty of photo opportunities.
This partnership also includes a custom ice cream flavor ("Kendra's Sweet on You" with banana ice cream, pink chocolate topping, sprinkles and a candy heart) as well as an experiential retail component in Kendra Scott's bustling South Congress Flagship location and philanthropic efforts through schools in Austin, Chicago and New York.
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Trend Themes
1. Immersive Pop-ups - The use of immersive pop-ups is a trend that businesses can take advantage of to create unique brand experiences.
2. Interactive Branding - Interactive branding experiences are becoming increasingly popular as they provide customers with memorable experiences.
3. Experiential Retail - Experiential retail spaces that offer interactive and engaging experiences can attract and retain customers.
Industry Implications
1. Retail - Retail businesses can create immersive pop-ups to engage customers and drive sales.
2. Hospitality - The hospitality industry can create unique experiences for guests with immersive hotel and resort pop-ups.
3. Food and Beverage - Food and beverage businesses can offer unique and engaging experiences for customers through immersive pop-ups and events.