Apple is expanding its iMessage business chat to Shopify, although Shopify does have a preexisting similar service, called Shopify Ping. Additionally, Shopify businesses have previously implemented Facebook Messanger for communication services. However, the addition of iMessage business support adds another significant avenue of support for customers to access.
Through iMessage Business, chat customers can easily talk to the business they interact with. Customers often rely on direct messaging for customer support and since the iPhone is a prominent device. Customers will also have the ability to use Apple Pay to make purchases in the chat. The integration with Apple Pay provides a simple way to make purchases as well as receive support.
Shopify says that increased support will come to 800,000 businesses around the globe. Some businesses that have already adopted the feature include Hodinkee Shop as well as State Bicycle.
Commerce-Based Messaging Services
Apple Announces iMessage Business Chat for Shopify Online Stores
Trend Themes
1. Enhanced Customer Support - The integration of iMessage Business Chat with Shopify provides a new avenue for businesses to offer enhanced customer support through direct messaging.
2. Mobile Commerce - The addition of Apple Pay in the iMessage chat offers a seamless mobile commerce experience for customers, allowing them to make purchases directly within the chat.
3. Messaging App Integration - The growing trend of messaging app integration, such as iMessage, Facebook Messenger, and Shopify Ping, demonstrates the importance of offering multiple communication channels to customers.
Industry Implications
1. E-commerce - The integration of iMessage Business Chat with Shopify benefits the e-commerce industry by providing an additional and convenient channel for customer communication and transactions.
2. Mobile Technology - The integration of iMessage Business Chat with Apple Pay highlights the role of mobile technology in facilitating seamless mobile commerce experiences.
3. Customer Support Services - The trend of enhanced customer support through messaging apps presents new opportunities and challenges for customer support services, requiring them to adapt to these communication channels.