Disney Parks seems to think that it has found the next 'Millennial pink' with its new 'Imagination Pink' desserts. Not only are the rosy-hued desserts color-coordinated, but they even come with their own set of pink merch.
As the Disney Parks Blog explains, "it's time to get your PINK ON" with the new Imagination Pink desserts at Disneyland Resort and Walt Disney World Resort. Just as the name suggests, the new desserts are all bright pink. Some of the standout treats from the new collection include the Imagination Pink Cake Pop, which is dusted with edible gold glitter, and the Minnie Macaron filled with a vanilla bean buttercream and cherry compote. There is even Imagination Pink merch available, including spirit jerseys, headbands, and backpacks.
Disney has been capitalizing on popular color schemes for years now and its Imagination Pink collection is no exception.
Pink Disney Dessert Collections
Disney's Imagination Pink Dessert Lineup Comes with Its Own Merch
Trend Themes
1. Color-coordinated Dessert Collections - Disney Parks introduces color-coordinated dessert collections, creating a visually appealing and Instagram-worthy experience for customers.
2. Merchandising Connected to Food Products - Disney offers merchandise that complements its dessert collections, creating additional sales opportunities and brand loyalty.
3. Capitalizing on Popular Color Schemes - Disney continues to leverage popular color trends, such as the Imagination Pink collection, to appeal to a wide range of customers and drive revenue.
Industry Implications
1. Theme Parks and Entertainment - Theme parks and entertainment venues can create their own signature dessert collections, enhancing the overall customer experience and increasing revenue.
2. Food and Beverage - Food and beverage companies can explore color-coordinated product lines that target specific consumer preferences, creating opportunities for brand differentiation and increased sales.
3. Retail and Merchandising - Retailers can capitalize on popular color schemes by offering merchandise that complements and enhances their product lines, driving customer engagement and sales.