This Illy temporary shop in Milan, Italy, features an innovative reconfigurable design that allows it to be adapted to different areas and dimensional constraints.
Designed by Caterina Tiazzoldi and her team, this Illy temporary shop for the Illy Cafe brand features a parametric design comprising modular 45-by-45-cm cubes -- 200 of them, to be exact. The cubes come together to form display areas over the walls and the ceiling and can be reconfigured according to different space requirements. In fact, there are over 3,000 different configurations that can be made from this modular design.
This cool design concept offers an eye-catching geometrical look, with the space turning "into a game where [the] user’s sight shifts from an object to another discovering the inside," describes the Retail Design Blog.
Modular Cubed Pop-Ups
Illy Temporary Shop by Caterina Tiazzoldi Can Be Adapted to Different Areas
Trend Themes
1. Modular Design - The reconfigurable modular design trend allows for versatile and adaptable spaces.
2. Parametric Design - The use of parametric design in architecture and retail spaces allows for precise customization and unique aesthetics.
3. Geometric Look - The trend of incorporating geometric shapes and patterns in design creates visually striking and dynamic spaces.
Industry Implications
1. Retail - The retail industry can benefit from modular and reconfigurable designs to create engaging and flexible store layouts.
2. Architecture - The architecture industry can explore the potential of parametric design to revolutionize the way buildings and structures are designed and constructed.
3. Interior Design - The use of geometric elements in interior design can offer opportunities for creating visually stunning and unique spaces.