Dopamine-Boosting Beverages

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Illicit Elixirs x Bella Thorne Naughty Behavior is Fruit-Forward

The Illicit Elixirs x Bella Thorne Naughty Behavior Citrus Flavor has been created in collaboration with the namesake actress, singer and writer to provide consumers with a dopamine-boosting refreshment. Featuring a caffeine-free formula, the drink is non-alcoholic, non-GMO and free from artificial sweeteners with the brand's proprietary DopaJoy functional blend that will support dopamine production. The drink also boasts amino acids and antioxidants to further support dopamine production.

The Illicit Elixirs x Bella Thorne Naughty Behavior Citrus Flavor boasts blood orange and prickly pear flavors in the mix to deliver a satisfying flavor experience. The drink comes as the brand's first partnership with an entertainment industry personality and is being offered via the brand's website in 12-ounce cans priced at $28 for a 12-pack.
Trend Themes
1. Functional Beverages - Incorporating ingredients like amino acids and antioxidants, products aimed at enhancing mental well-being through dietary means are gaining popularity.
2. Celebrity Collaborations - Partnering with well-known personalities can significantly boost product visibility and consumer trust.
3. Dopamine-enhancing Products - Drinks formulated to naturally support neurotransmitter balance offer a novel approach to mental health management.
Industry Implications
1. Health and Wellness - Functional beverages catering to mental well-being bridge the gap between nutrition and psychological health.
2. Beverage Production - Innovations in non-alcoholic drink formulations are expanding options for consumers seeking health-conscious alternatives.
3. Entertainment Marketing - Celebrity-endorsed products create unique marketing opportunities that can differentiate offerings in a crowded market.

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