The IKEA Winter collection for 2018 is comprised out of festive decor items that surely appeal to a large audience — from those who like to be over-the-top joyous and loud to those who prefer a more low-key celebration. Thus, the furniture brand's offerings are eclectic and affordable.
The IKEA Winter collection is defined by an accessibly luxurious demeanor. The warmth of the colors communicates a soft and cozy ambiance. The creative lighting fixtures also add a sense of sophistication and festivity to the interior. The models include string twinkling lights, as well as ones arranged in a ring. Other illuminating decor pieces include a rabbit- and star-shaped paper lanterns that are ideal for Christmas but can also be integrated into the year-round home decor, as well.
Festive Winter Holiday Decor
The IKEA Winter Collection Features Festive Paper Lighting Fixtures
Trend Themes
1. Festive Decor - There is an opportunity for companies to disrupt the decor industry by creating innovative and affordable festive decor items that cater to different tastes and preferences.
2. Creative Lighting Fixtures - Innovative companies can disrupt the lighting industry by designing unique and sophisticated lighting fixtures that add a sense of festivity and elegance to interior spaces during holidays and year-round.
3. Paper Lanterns - There is potential for disruption in the paper products industry by creating versatile and visually appealing paper lanterns that can be used for Christmas and seamlessly integrated into year-round home decor.
Industry Implications
1. Decor - Companies in the decor industry can seize the opportunity to offer affordable and diverse festive decor items for both extravagant and low-key celebrations.
2. Lighting - The lighting industry can benefit from disruptive innovation that introduces creative lighting fixtures to enhance the ambiance and bring a touch of festivity to interior spaces during holidays and beyond.
3. Paper Products - Innovative companies in the paper products industry have the chance to create attractive and multipurpose paper lanterns that appeal to customers looking for versatile decor options for Christmas and year-round use.