The IKEA KÅSEBERGA Collection is a new lineup of sustainable decor solutions from the retailer targeted towards avid beachgoers with a penchant for the eco-friendly lifestyle. The collection is named after a small city located in Sweden, and includes a coffee table, a reclining chair, a rattan basket, a cork yoga mat, a pop-up awning and more. The collection was designed with feedback from the World Surf League as well as surfers Kassia Meadow and Rob Machado.
The IKEA KÅSEBERGA Collection highlights decor with sustainable materials like recycled polyester, and renewables including bamboo and cork. The various pieces are available for purchase from IKEA in the US now and highlight a bohemian aesthetic that's perfect for consumers with a laid-back approach to design.
Sustainable Beachgoer Decor Collections
The IKEA KÅSEBERGA Collection Promotes Eco Lifestyles
Trend Themes
1. Sustainable Beach Decor - The trend towards sustainable beach decor solutions promotes eco-friendly lifestyles and presents opportunities for environmentally conscious retailers and manufacturers.
2. Bohemian Aesthetics - The trend towards bohemian aesthetics in beach decor presents opportunities for retailers and manufacturers to create products that appeal to consumers with a laid-back approach to design.
3. Renewable Materials - The trend towards the use of renewable materials such as bamboo and cork in beach decor solutions presents an opportunity for retailers and manufacturers to appeal to environmentally conscious consumers.
Industry Implications
1. Beach Decor Retail - The sustainable beach decor trend presents opportunities for retailers to offer eco-friendly products to consumers who prioritize sustainability when decorating their homes and outdoor spaces.
2. Outdoor Furniture Manufacturing - The trend towards sustainable and eco-friendly outdoor furniture and decor solutions presents an opportunity for manufacturers to create products made from renewable materials and appeal to environmentally conscious consumers.
3. Surf Lifestyle Brands - Surf lifestyle brands can capitalize on the trend towards sustainable and eco-friendly beach decor solutions by incorporating environmentally friendly materials into their products, appealing to a growing segment of environmentally conscious consumers.