Iittala is a brand that reigned from Finland -- it has been a heritage glassmaking brand since 1881. Now, the brand is getting a refresh which is an opus of the original launch. The year-long process is marked by a unique exhibition that is both audio and visual.
It celebrates the new angle of creative direction with the launch of a new logo, two new capsules, and a special collaboration. It highlights only a peak of the upcoming new designs and creative processes. All of the efforts involved fuse the opinions of the company and all the customers to create a playful future whilst celebrating the pioneering craftsmanship. Janni Vepsäläinen leads the ideas and is the new creative director of Iittala.
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Trend Themes
1. Brand Refresh Opus - Exploring the artistic potential in refreshing a heritage brand through unique collaborations and creative processes.
2. Creative Direction Evolution - Embracing a new angle in creative direction to drive innovation and capture customer interest in a heritage brand.
3. Pioneering Craftsmanship Celebration - Honoring the legacy of craftsmanship by engaging customers in a playful future through a brand refresh that melds tradition with modernity.
Industry Implications
1. Glassmaking - Opportunities for glassmaking brands to reinvent themselves through creative collaborations and innovative design approaches.
2. Home Decor & Design - Innovative possibilities in the home decor industry by reimagining traditional brands with fresh creative directions and customer involvement.
3. Retail & Consumer Goods - Disruptive potential for retail and consumer goods industries by infusing legacy brands with new energy and customers' perspectives for a playful and forward-looking future.