The 'IGGI' bowl is a portion-focused solution for the kitchen that will work to reduce the amount of food that a person eats by simply tricking the eye using a clever design. The bowl features a false bottom that has a hump in the middle which will prevent it from being filled completely while still giving the illusion of a fully packed bowl of food. This will reduce the portion size by 33% and thus help a person when it comes to eating healthy meal sizes without having them feel as though they are missing out.
The 'IGGI' bowl is the design work of Roderic Andrews and features a Japanese-inspired stoneware design that's finished in red, which has been proven to help further reduce how much a person eats by ~22%.
Illusory Portion Control Bowls
The 'IGGI' Bowl Has a False Bottom to Reduce Food Portions
Trend Themes
1. Portion Control Products - There is a growing market for products and designs that help control portion sizes in order to promote healthier eating habits.
2. Illusory Design - Designers are using optical illusions to create products that help reduce food intake and promote better eating behaviour.
3. Smart Tableware - The integration of technology and design in tableware products offers opportunities to promote healthier eating habits.
Industry Implications
1. Kitchenware - Kitchenware companies can develop similar products that implement the 'IGGI' bowl's portion control hack to appeal to health-conscious consumers.
2. Dining and Hospitality - Restaurants and hotels can use similar portion control products to manage food waste while promoting healthy eating habits among their guests.
3. Health and Wellness Technology - Health and wellness technology companies can create smart tableware that provides real-time information on a person's food intake and helps them manage their diet more efficiently.