Pinterest has released a new update that allows for 'Idea Pin' sharing across other social media platforms. An Idea Pin on Pinterest is a multi-page piece of content created by an individual user on Pinterest. These Idea Pins often showcase passions, unique ideas, tutorials, or other interesting content. Idea Pins were launched globally in 2021, and since then the feature has added value to the platform, allowing Pinterest creators to grow and build a following through Idea Pins.
The sharing feature allows Pinterest users to select one of their Idea Pins and download it. The pin will download in the form of a video that showcases each of the pages of the pin in order. This video will also be watermarked with the creator's name throughout the slides, and will end in a more detailed creator page slide. These pins can be shared natively to Facebook, Instagram, Snapchat, or TikTok. Aside from this, the pins can be downloaded as a regular video and shared to a variety of websites.
This feature is meant to further increase the ability for Pinterest users to grow a following through its idea-based platform.
Watermarked Media Sharing Tools
Pinterest Now Lets Users Download and Share Their Idea Pins
Trend Themes
1. Multi-page Content Creation - Businesses could develop platforms that support multi-page content creation for users to showcase unique ideas or passions.
2. Watermarked Media Sharing - Apps could introduce watermarking as a feature to allow creators to ensure their content is correctly attributed when shared across social media platforms.
3. Cross-platform Sharing - Businesses could build cross-platform sharing features to make it easier for users to share their content across multiple social media platforms.
Industry Implications
1. Social Media - Social media platforms could incorporate multi-page content creation tools and watermarking to increase engagement and sharing options for users.
2. Content Creation - Tools could be developed that allow creators to quickly create multi-page content with features like watermarking and easy sharing across platforms.
3. Digital Marketing - Digital marketing agencies could leverage the power of multi-page content and watermarking to create engaging campaigns that are easy to share across multiple platforms.