The Idahoan Buttery Homestyle Mashed Potatoes range has been expanded by the brand to include a number of new products that respond to the changing preferences of today's consumer.
The new additions to the brand's instant potato product portfolio include the Value Size Mashed Potatoes, Dairy-Free and Reduced Sodium, which are each craft with 100% real Idaho potatoes. The Value Size Mashed Potatoes come in a 12-ounce resealable pouch, while the plant-based Dairy-Free option comes in a four-ounce pack. The Reduced Sodium option is reported to contain 30% less sodium than the brand's other varieties.
The new additions to the Idahoan Buttery Homestyle Mashed Potatoes range are priced from $1.69 to $4.49, depending on the variety and size.
Expanded Instant Potato Ranges
Idahoan Buttery Homestyle Mashed Potatoes Come in Three New Options
Trend Themes
1. Value-size Convenience - The launch of value-size mashed potato pouches caters to cost-conscious consumers seeking convenience and long shelf life.
2. Dairy-free Alternatives - Expanding into dairy-free options aligns with the growing demand for plant-based foods among health-conscious and lactose-intolerant consumers.
3. Reduced Sodium Options - Offering reduced sodium variants addresses the increasing public awareness and concern over sodium intake and its health implications.
Industry Implications
1. Packaged Foods - The packaged foods industry can leverage new product variations to meet diverse dietary needs and preferences.
2. Health and Wellness - Opportunities abound for innovation in the health and wellness industry with the introduction of lower sodium and dairy-free food products.
3. Retail - Retailers can capitalize on the trend toward larger, resealable packages that offer greater value and convenience for consumers.