Lolita-Like Lounge Editorials

Edie Campbell Posed for i-D Pre-Spring 2014

This i-D Pre-Spring 2014 photo shoot is oddly innocent, and yet no less chic.

Fashion photographer Alasdair McLellan snaps up this sweet yet seductive pictorial. Most of the images are in black and white, except for one that is made to look like a roll of negatives from a camera. Model Edie Campbell poses up against the backboard of a bed. Campbell acts a lot less adult than most models do, as she sucks her thumb in some of the images.

Despite the thumb sucking, this i-D Pre-Spring 2014 is actually pretty chic. Most of what Campbell wears are tanks tops or lingerie, things that you would usually wear while lounging in your room. One item she wears in a few of the images is a black lace bandeau bra, which anyone would want to lounge in. There are also some more formal clothes, like a brown plaid suit and a white sequin-embellished top under a black blazer.
Trend Themes
1. Lolita-like Lounge Editorials - Opportunity for fashion brands to create editorials that blend innocence and seduction, targeting a niche audience.
2. Black and White Photography - Opportunity for photographers to explore the aesthetic of black and white photography in a modern and creative way.
3. Seductive Lingerie - Opportunity for lingerie brands to design pieces that are both seductive and comfortable for lounging in.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity for fashion photographers to experiment with unconventional styles and themes.
2. Fashion Retail - Disruptive innovation opportunity for fashion brands to create loungewear collections that cater to the niche market interested in Lolita-like editorials.
3. Lingerie - Disruptive innovation opportunity for lingerie brands to design pieces that cater to customers seeking seductive yet comfortable loungewear.

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