Designers at Surface Magazine recently took up the challenge of redesigning the shape of Coca-Cola's iconic soda bottle. The original design for the Coca-Cola bottle was produced in 1915 and was molded after the shape of a woman's skirt. The iconic contours of the bottle have evolved slightly over the years, but have generally retained the same basic shape.
The project to redesign the bottled coincides with the commemoration of Coca-Cola's centennial anniversary. 12 designers took part in the project and each were asked to put their own spin on the iconic soda bottle. The designers drew inspiration from a range of different sources, including historical figures and sustainable designs. For example, one designer created a custom texture to enhance the feel of the bottle, while another designer opted for a zero-waste construction.
Contoured Soda Bottles
These Designers Re-imaged the Shape of Coca-Cola's Iconic Soda Bottle
Trend Themes
1. Contoured Soda Bottle Redesign - Surface Magazine has sparked a trend in the redesign of iconic soda bottles with a focus on texture and sustainability.
2. Centennial Anniversary Commemorations - As companies celebrate their 100th anniversaries, there is a trend towards collaborative design projects that involve leading designers in their field.
3. Sustainable Packaging Solutions - Designers are keen on developing sustainable and zero-waste packaging solutions for big brands.
Industry Implications
1. Packaging Design - There will likely be increased demand for innovative package design that is both sustainable and captivating.
2. Beverage Industry - Beverage companies might be prompted to redesign their bottles in this trend of contoured bottles for customer retention.
3. Sustainability Industry - There might be potential for designers to innovate the sustainable packaging industry through bottle redesigns.