To mark the revival of celebrated nostalgic scents, perfumed body spray brand Impulse teamed up with former pop star and TV presenter Frankie Bridge to recreate iconic 90s looks.
O2 and Air are two relaunched 90s fragrances from Impulse and to properly pay tribute to the decade that birthed them, Impulse and Frankie Bridge recreated classic looks like Mariah Carey’s All I Want For Christmas is You catsuit, Liz Hurley’s bold safety pin dress, Geri Haliwell’s Union Jack dress and the yellow tartan suit that Cher Horowitz stylishly sports in Clueless.
According to research from Impulse, 43% of the nation feels nostalgia for the 90s and two-thirds (67%) of people born after this era wish they could have experienced it. These styles and scents offer an authentic taste of the 1990s.
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Trend Themes
1. Revival of Nostalgic Scents - The relaunch of 90s fragrances like O2 and Air from Impulse taps into the nostalgia trend and offers an authentic taste of the 1990s.
2. Iconic 90s Looks - Impulse and Frankie Bridge recreating classic looks from Mariah Carey, Liz Hurley, Geri Haliwell, and Cher Horowitz capitalizes on the public's nostalgia for the 90s fashion.
3. Nostalgia for the 90s - According to Impulse's research, a significant portion of the population, particularly those born after the 90s, feel nostalgia for the decade, presenting an opportunity to tap into this sentiment.
Industry Implications
1. Fragrance - The revival of 90s scents presents an opportunity for the fragrance industry to leverage nostalgia and capture a new market.
2. Fashion - The recreation of iconic 90s looks creates an opportunity for the fashion industry to capitalize on the nostalgia trend and offer consumers a chance to relive the fashion of the era.
3. Beauty - The collaboration between Impulse and Frankie Bridge showcases nostalgic fragrance campaigns, opening up new possibilities for the beauty industry to tap into consumers' yearning for the 90s.