Maxwell House, the renowned household coffee brand beloved for its consistently balanced taste, introduces its first innovation in nearly a decade: the new Iced Latte with Foam. This groundbreaking offering features cold-stirred foam technology, delivering a thick, creamy, and flavorful coffee experience without the need for specialized equipment. With just a glass, cold water, and a spoon, anyone can now create a café-style iced latte at home or on the go.
Recognizing the potential in the growing trend of iced beverages, Maxwell House aims to bridge the gap between coffee shops and homes, making it easier for consumers to enjoy café-style lattes in the comfort of their own space. Sweta Kannan, Director of Marketing and Coffee Innovation at Kraft Heinz, envisions this innovation as a means to inspire coffee lovers to unleash their inner barista and save time and money.
This release aligns with Kraft Heinz's investment in its Coffee portfolio, with the introduction of IHOP Coffee to grocery shelves earlier this year. Furthermore, Maxwell House will undergo its first rebrand in nearly a decade in 2024, targeting a younger category of coffee drinkers with the tagline "Live Life to the Last Drop."
Maxwell House Iced Latte with Foam, available in Vanilla, Hazelnut, and Caramel flavors, offers a delightful coffee break anytime, anywhere. Each package, priced at $6.99, includes six 1 oz. sachets and can be found in grocery stores and online retailers nationwide
Cold-Stirred Foam Iced Lattes
Maxwell House Has Launched a New Iced Latte with Foam
Trend Themes
1. Cold-stirred Foam Technology - The introduction of cold-stirred foam technology in Maxwell House's iced lattes disrupts the need for specialized equipment and allows consumers to easily create café-style beverages at home.
2. Bridge Between Coffee Shops and Homes - Maxwell House's new iced latte offering aims to bridge the gap between coffee shops and homes, tapping into the trend of consumers wanting to enjoy café-style drinks in the comfort of their own space.
3. Rebranding Targeting Younger Coffee Drinkers - Maxwell House's upcoming rebrand in 2024, targeting a younger demographic, presents an opportunity for disruptive innovation in the coffee industry, as it seeks to appeal to a new generation of coffee drinkers.
Industry Implications
1. Beverage Industry - The introduction of Maxwell House's cold-stirred foam iced lattes creates disruptive innovation opportunities within the beverage industry, as it offers a convenient and accessible way to enjoy café-style drinks.
2. Consumer Goods Industry - Maxwell House's efforts to bridge the gap between coffee shops and homes with their new iced latte offering present disruptive innovation opportunities within the consumer goods industry, as they tap into the growing demand for café-style beverages in the comfort of one's own space.
3. Retail Industry - Maxwell House's rebrand targeting younger coffee drinkers presents disruptive innovation opportunities within the retail industry, as it seeks to appeal to a new generation of consumers and capture their preferences for coffee products.