The Sonic Iced Coffee Twists come as a sweet, creamy coffee beverage that will offer consumers something that is like a mix between a dessert and a caffeinated drink. The beverage comes in four flavor options including French Vanilla Caramel Twist, Double Chocolate Twist, French Vanilla Chocolate Twist and Praline Pecan Chocolate Twist. Each of the different drinks is made with iced Green Mountain Coffee that has been made more like a dessert thanks to chocolate and caramel drizzles in the cup.
Consumers started to ignore indulgent coffee drinks in recent years, but this has changed once again with brands creating treats like the Sonic Iced Coffee Twists as a way to satisfy a renewed interest in sweet, creamy treats.
Caffeinated Shake Desserts
The Sonic Iced Coffee Twists Merge Coffee with Dessert
Trend Themes
1. Dessert Coffee Drinks - The combination of desserts and coffee creates an opportunity for disruption in the beverage and dessert industries.
2. Flavored Iced Coffee - Using different flavor options for iced coffee can provide a unique spin on a popular drink and create a competitive edge in the food and beverage industry.
3. Sweetened Shake Beverages - Adding sweet, creamy flavors to the classic shake introduces an exciting new product for beverage manufacturers to distribute in the market.
Industry Implications
1. Beverage Manufacturing - Innovative drink concoctions and flavor options can differentiate a brand from their competitors and increase profits in the industry.
2. Dessert Production - The merging of desserts and beverages can lead to the creation of a new product category and expand dessert options available to consumers.
3. Fast Food Chains - Offering unique dessert options and beverages allows fast food chains to stay competitive and keep up with changing consumer trends in the food industry.