Ice Studio is the latest imprint to join forces with ASICS and this time around, the duo deliver a new design iteration of the GEL-KAYANO 14 sneaker model. The shoes are set to launch officially on August 12th and will be available online at Ice Studios.
The running shoe is designed with a glacier blue hue throughout the upper and is made from a blend of leather and mesh materials. The color palette resembles almost a monochromatic look throughout but it is offset with a contrasting hue of yellow that can be seen at the GEL cushioned midsole founeation. The rest of the shoe inludes branding at the heel section that nods to Ice Studios to round it all out.
Icy Tonal Lifestyle Sneakers
Ice Studios Joins ASICS on a New GEL-KAYANO 14 Sneaker Model
Trend Themes
1. Icy Tonal Sneakers - Opportunity for footwear brands to experiment with unique colorways and materials in trendy sneaker designs.
2. Collaborative Imprints - Opportunity for brands to expand their reach and appeal by partnering with design studios or artists on limited edition products.
3. Monochromatic Designs - Opportunity for fashion and footwear brands to create sleek, sophisticated products with a minimalist color palette.
Industry Implications
1. Footwear - Sneaker brands can use these trends to create new and exciting releases that will attract sneaker enthusiasts and casual consumers alike.
2. Fashion - Fashion brands can adopt monochromatic designs in clothing and accessories to create visually striking and modern pieces.
3. Design - Opportunities for design studios and artists to collaborate with fashion and footwear brands to create unique limited edition products that appeal to consumers seeking exclusivity and individuality.