The Dunkin' Ice Spice Munchkins® Drink has been announced as a new seasonal refreshment created in collaboration with rapper Ice Spice to provide avid fans with a way to celebrate the change in seasons.
The drink is positioned as a two-in-one refreshment that pairs the brand's Frozen Coffee with its Pumpkin Munchkins Donut Hole Treats alongside a topping of whipped cream and a drizzle of caramel. The final result is a donut-infused seasonal refreshment that's sure to satisfy those looking to switch up their usual pumpkin spice traditions.
Chief Marketing Officer Jill McVicar commented on the Dunkin' Ice Spice Munchkins® Drink saying, "Pumpkin spice season has gotten a bit predictable lately, so we sought help from our friends Ben Affleck and Ice Spice to create a new pumpkin obsession that only Dunkin’ can offer."
Donut-Infused Blended Coffees
The Dunkin' Ice Spice Munchkins® Drink is Made with Donut Holes
Trend Themes
1. Donut-infused Blended Coffees - The Dunkin' Ice Spice Munchkins® Drink is a new seasonal refreshment that combines Frozen Coffee with Pumpkin Munchkins Donut Holes.
2. Switching Up Pumpkin Spice Traditions - The Dunkin' Ice Spice Munchkins® Drink offers a unique twist to the usual pumpkin spice experience.
3. Collaboration and Celebrity Endorsements - Dunkin' partnered with rapper Ice Spice and actor Ben Affleck to create the Dunkin' Ice Spice Munchkins® Drink and bring excitement to the pumpkin spice season.
Industry Implications
1. Food and Beverage - The introduction of donut-infused blended coffees creates new opportunities for product innovation within the food and beverage industry.
2. Coffee Chains - Coffee chains can explore partnerships and collaborations to create unique seasonal offerings and attract customers with innovative flavor combinations.
3. Celebrity Endorsement - Collaborating with celebrities and influencers can help brands stand out in a competitive market and generate buzz around new products and limited-time offerings.