Robert Foods recently designed a series of eye-catching packages for Ice Kitchen's artisanal popsicles. While popsicles are nothing new, the chilly treat has recently risen in popularity thanks to brands making Instagram-worthy ice pops out of unexpected ingredients. The packaging for this popsicle brand features colorful labels that perfectly convey the chic desserts inside.
Ice Kitchen is a UK-based brand that sells handmade popsicles made from premium ingredients such as fresh fruits, top-quality chocolate and aromatic spices. To convey the premium nature of the brand, Robert Foods opted for clean, clutter-free packaging that would let the beautiful popsicles speak for themselves. As a result, the design team came up with stark white, single-serve packets adorned with pictures of each artisinal ice pop and just a hint of color around the edges. As the design team describes, "Bursting with mouthwatering colour, the results jump off the packs to express each product’s personality and ingredients."
Artisanal Popsicle Packaging
The Ice Kitchen Popsicles Come in Beautiful Single-serve Packets
Trend Themes
1. Artisanal Food Packaging - As consumer demand for unique and premium ingredients increase, packaging designs that showcase the quality and uniqueness of the product can differentiate artisanal food products.
2. Instagrammable Food - More brands are focusing on creating visually pleasing and unique food products that are shareable on social media, leading to a potential opportunity for creating new and interesting food products.
3. Minimalist Packaging - Clean, minimalist packaging can effectively showcase the beauty of the product and convey a sense of sophistication and quality to consumers.
Industry Implications
1. Frozen Desserts - Creating unique and visually appealing packaging for artisanal frozen dessert products can help differentiate from traditional packaged ice cream brands.
2. Premium Food Products - As consumers become more interested in unique and high-quality ingredients, packaging design that conveys a sense of sophistication and quality can help elevate a brand in the competitive premium food market.
3. Social Media Marketing - Creating visually appealing and unique food products that are shareable on social media can lead to increased brand awareness and potential sales through the power of social media marketing.