Generally catering to children, it is about time that ice cream trucks get a design overhaul like the sophisticated chalkboard design of the Batch ice cream truck.
Minimalist in its basic principles, this treat-filled truck stands out amongst other colorful food trucks with its bold black color and stark white writing. Delicious flavors such as salted caramel and mocha chip appeal to the adult palette while the stylish product packaging turns this creamy dessert into a fashionable accessory that should be found in the freezers of every chic kitchen.
The product list is written on actual chalkboards and everything down to the stickers on the tub lids features the non-fussy handwritten style typography of the brand. Ice cream trucks have never looked quite so cool.
Chalkboard Confectionery Branding
Ice Cream Trucks Become Sophisticated and Chic with Batch
Trend Themes
1. Sophisticated Ice Cream Trucks - Opportunity to disrupt the ice cream truck industry by incorporating stylish and minimalist design principles.
2. Chalkboard Branding - Opportunity to disrupt the food and beverage industry by incorporating a simple and trendy chalkboard aesthetic in brand design.
3. Adult-focused Flavors - Opportunity to disrupt the ice cream industry by appealing to the adult palate with elevated and unique flavors.
Industry Implications
1. Food Truck Industry - Opportunity to create a more sophisticated and chic ice cream truck to cater to a wider audience.
2. Food and Beverage Industry - Opportunity to incorporate the chalkboard aesthetic in brand packaging and design for a trendy and minimalist look.
3. Ice Cream Industry - Opportunity to innovate and create unique and elevated flavors to cater to the adult palate and stand out in a competitive market.