Nick Holiday's Los Angeles-based streetwear imprint Holiday prepares to deliver its Ice capsule that is designed for the Summer 2022 season. The special capsule is themed around the frozen concept and translates through a variety of graphics that are detailed by the frigid looks.
The capsule is led by a drawstring sack that is. made out of premium leather materials and digitally printed to resemble the look of a bag of ice. It is adorned with branding details and has two-way carrying straps. The rest of the capsule includes items such as the logo zipped hoodie, a series of graphic tees, and some denim shorts. It is then rounded out with a mascot necklace and embroidered cap.
Graphic Summer-Ready Streetwear Capsules
Holiday Launches the New Ice Capsule Made for Summer 2022
Trend Themes
1. Summer Streetwear Capsules - Opportunity for fashion brands to create themed streetwear collections for each season to cater to varied audience preferences.
2. Digitally Printed Accessories - Opportunity for accessory brands to innovate by creating custom digitally printed materials for their products to add uniqueness and personalization.
3. Themed Graphic Apparel - Opportunity for clothing brands to explore themed graphic designs for their apparel which cater to specific buyer personas and niche markets.
Industry Implications
1. Fashion - Fashion brands can create capsule collections based on specific themes and release them seasonally for better sales and customer engagement.
2. Accessories - Accessory brands can innovate by using Digital print technology to add a unique touch to their products and appeal to specific niches.
3. Streetwear - Streetwear clothing brands can explore customization and unique graphic designs to cater to their audience's specific interests and engage them better.